London Zoo ‘Superheroes & Villains’

A continuation of the exciting series of adverts for London and Whipsnade Zoo’s superhero themed campaign.

Continuing the previous superhero theme, I was once again approached to produce an advert and various digital media to be used as promotional material in and around London and on London underground digital screens. This time the campaign focussed on the staff at the Zoos that go out of their way to keep the animals and habitats, healthy and happy.

I used various styles of kinetic typography to introduce the ‘secondary phrases’ for each hero, with a mixture of cartoony animation effects for the hero’s accessories.

The media received unanimous praise and work is already underway on the next stage of the ‘superheroes’ campaign.

Click the second thumb for digital 6 sheets in situ.