LASER vs LED

A look at the inner workings of the two main methods of high volume office printing.

When Brother IE first introduced LED printing, their customer base simply couldn’t understand the reason for switching product from standard laser, when essentially it performed the same tasks as their old machine.

This animation, that was included on all their worldwide websites, was a very quick educational look at the two systems, allowing customers to make a better informed choice of which system was right for them.

The concept behind the animation was to create ‘living diagrams’ of the internals of the machines, allowing the viewer to focus on the important aspects of the process, without all the usual bulk of the outer shell and non-pertinent inner objects.