Artex Rebrand Video

A clean 2D animation to internally introduce Artex’s new brand identity.

When a company as large as Artex decide to completely revamp their dated identity, they have to educate their own workforce as much as their customer base.

This clean, motion graphics animation used elements from the new Artex brochure and brought them to life in a short mission statement for the company.

Its simplicity in design but attention to the detail in the sharp animation, embodies the concept behind the identity.